CUI Adds Manufacturers’ Representative Platinum Associates in Southern California

CUI has announced the addition of Platinum Associates as their manufacturing sales representative in the Southern California market. Headquartered in Irvine, California with local offices in Los Angeles and San Diego, Platinum Associates will utilize its experience and reputation in the region to promote CUI’s diverse portfolio of power products and board level components.

“Platinum Associates brings over 20 years of technical sales experience to us in the Southern California region,” explained Matt McKenzie, President of CUI. “Their reputation and commitment to their customers, suppliers and distributors makes this an important strategic partnership for CUI in this highly competitive market,” McKenzie concluded.

“CUI’s cutting-edge power supply designs and world-class board level components have positioned CUI as a leader in the electronics industry,” stated Amar Dhillon, President of Platinum Associates. “We at Platinum Associates are pleased to begin a business relationship with such a well-respected organization as CUI.”

For more information on Platinum Associates, please visit www.platinumassoc.com